Public File & Station Governance

WVIK (90.3 FM), Quad Cities NPR is a non-commerical public radio station serving the  Quad Cities region of eastern Iowa and northwestern Illinois. WVIK is licensed to Rock Island, Illinois, and owned by Augustana College. Studios are located on Augustana's campus in Rock Island.  It broadcasts at 90.3 FM across eastern Iowa and northwestern Illinois, and at 95.9 FM in Dubuque, Iowa and a small portion of southwestern Wisconsin.

The station signed on for the first time in 1980 on 90.1 FM. The Quad Cities had been one of the last areas of Iowa and Illinois without a city-grade signal from an NPR station. In 1991, it moved to its current frequency, and activated its Dubuque translator a in 1997.


Mission Statement

WVIK represents significant value to the public and earns its support by engaging an informed audience with cultural, educational, news and music programming.

Vision Statement

WVIK is a user-focused media organization that fulfills its audiences' needs for music, news, arts and culture. Content is presented on-air and online with integrity and authenticity, and in an even, non-confrontational tone favored by our curious, well educated, socially aware and involved constituents. Through our programs and partnerships, we contribute significantly to the civic and cultural health of our community. Moreover, we add to the economic vitality of businesses wishing to engage with a highly desirable demographic by providing financial support for programs they value. It is through impactful programming, meaningful partnerships and strong development initiatives that WVIK remains a financially independent, essential asset in our community.

Value Proposition

1. To listeners: WVIK engages an informed and discerning audience with cultural, educational, news, and music programming that is not available from any other local source.

2. To the community: Beyond the value provided to its listeners and underwriters, WVIK represents value in the community through its support and participation in local/regional cultural affairs and education/life-long learning initiatives that are important ingredients in our high quality of life.

3. To underwriters/donors/members: WVIK is a high value complement to an integrated marketing communications plan that seeks to reach an upscale (demographically/psychographically), loyal, and engaged audience.

4. To Augustana College: WVIK's programming, staff, and image are consistent with Augustana College values and standards. It is a vehicle to highlight the broad excellence of the College through participation of faculty, staff, and students in WVIK programming.


WIVK Staff & community Advisory Board


WVIK Quad Cities

Male 52%


Male 49%

Female 48%


Female 51%








Minority includes Black or African American; Hispanic; Asian; Native American; Pacific Islander; Two or More Races. Source - U.S. Census 2010: Rock Island County, IL; Henry County, IL; Mercer County, IL; Scott County, IA; Muscatine County, IA; Clinton County, IA.

Diversity Goals

WVIK strives to ascertain that its staff and community advisory board are reflective of the diverse population it serves. Additionally, the Corporation for Public Broadcasting's (CPB) Diversity EligibilityCriteria require public media organizations to adopt formal goals for diversity and report annually on steps taken toward those goals. These actions are required for all station receiving Community Service Grant (CSG) funds, including WVIK.

Toward that end, WVIK has established these goals:

•        Recruit and retain a diverse workforce and community advisory board membership  representative of diversity of the Quad Cities market area.

•        Provide equal opportunity in employment.

•        Educate management and staff annually in best practices for maintaining an inclusive and diverse environment.

•        Assist in developing a more diverse future workforce by recruiting diverse candidates for WVIIK  student employment, internship and fellowship positions.

•        Review these goals and issue a status report annually.  In addition, WVIK will undertake one of the following initiatives on an annual basis:

•        Include individuals representing diverse groups in student employment, internship or fellowship programs designed to provide meaningful professional level experience in order to reflect

•        The diversity of the communities they serve and further public broadcasting's commitment to education;

•        Include diverse candidate in any slate of candidates for service on the community advisory board

•        Participate in minority or other diversity job fairs; or

•        Implement formal diversity training programs for management and appropriate staff.

You can find WVIK's 2017 EEO Employment Report here.

Station Activities Survey

WVIK is required to file an annual Station Activities report with the Corporation for Public Broadcasting.  You can find WVIK's most recent report here.

The Station Activity Survey (SAS) collects information from public broadcasting stations about their operations so that the Corporation for Public Broadcasting (CPB) can:

  • advocate the interests of public broadcasting to Congress, the Federal Communications Commission and the American public;
  • help stations and other public broadcasting organizations with planning and evaluation;
  • study and anticipate industry-wide trends;
  • and monitor the results of stations' equal employment opportunity practices.

SAS data also helps the CPB to calculate the next fiscal year's Community Service Grants for our grantees. 

Station ownership

WVIK 90.3 FM is a non-commercial public radio station owned and operated by Augustana College, Rock Island, Ill. Information about the Augustana Executive Committee members who are responsible for the stations' license is available here. Find out more about Augustana College here.

Station Advisory Board (Community Advisory Board)

The purpose of the Community Advisory Board (CAB) shall be to assist WVIK in responding to community needs by providing effective public participation in the affairs of WVIK responsibilities. The CAB shall review the programming goals established, significant policy decisions rendered, and service provided by WVIK. The CAB shall advise the WVIK staff and Augustana College's Board of Directors with respect to whether the programming and policies of WVIK are meeting the specialized educational and cultural needs of the community served by WVIK. The CAB shall make such recommendations appropriate to meet such needs. The CAB shall consist of no more than ten members. The CAB shall adhere to the open meeting requirements by the Corporation for Public Broadcasting.

Current membership is available here.

 CAB meeting schedule

  • April 20, 2018 - 4 p.m. at WVIK
  • June 15, 2018 - 4 p.m. at WVIK

All meetings will take place 4 p.m. at the WVIK Studios, 815 38th Steet, Rock Island, IL unless otherwise noted. The public is welcome.

CAB agendas and minutes

Station financial information

As a requirement of the Corporation for Public Broadcasting, WVIK hires an external auditing firm annually to review the station's financial activity. The results of this annual audit as well at the stations financial statements can be found here.