New Marquee at Adler

Jun 12, 2018

the Adler Theater's new marquee.
Credit Kyle Carter

For the first time in more than 30 years, the Adler Theater in Davenport has a new marquee. The theater will hold an official lighting ceremony Tuesday afternoon.

Executive Director, Rick Palmer, says the new one is based on the design of the original marquee that was installed at the Adler in 1931.

"It is a sight to behold at night. It is bright but not over-powering, but certainly brings back and looks like a Broadway theater house that you would see in Chicago or New York."

It replaces one installed in 1984 when the theater re-opened, after sitting vacant for several years. Palmer says the old one was "parallel" to Third Street, and difficult to see.

"We anticipate we could be going to two-way streets in the future, and we have plenty of food trafic in our area. We decided that we would do a double-sided sign and not keep that old design that limited the view."

The cost was 300,000 dollars - grants and private donations added up to 250,000 dollars and the city of Davenport contributed the rest (50,000).

The marquee lighting ceremony begins at 5 pm.